Sustainable consumerism isn’t just about shopping at the neighborhood tailgate market. It involves every part of our lives, including buying furnishings made from locally grown wood. Root Cause is a regional initiative to raise awareness of the local forest products industry among responsible consumers.
We live and work in the birthplace of Forest Conservation in the United States. Our forests give us life, shelter, and beauty. In turn, they should be protected and managed with thoughtful planning and the careful fostering of our valuable native tree species.
Increasing the demand for local forest products starts a chain reaction of increased jobs for forestry consultants, logging teams, saw mill operators, manufacturers, craftspeople, retail sellers, and more. Root Cause is about supporting: 1) local landowners who use their forests wisely – preserving their acreage, nature’s ecosystems, and our mountain views; and 2) all the people who may follow a tree from its growth to the making of something both beautiful and practical.
The need for locally-made products is greater than ever. The environmental and societal costs of selling and shipping our locally harvested trees to overseas companies to be turned into wood furnishings which are then sold back to us are unnecessary burdens. Buying local keeps money in Western North Carolina and is the best way to create an improved, more sustainable economy.
Ultimately the Root Cause initiative is about linking everyone in the region, from the landowner to the forest to the sawmill to the craftsperson. This directory is a start at representing the local forest products industries in our region. If you would like to be a part of the directory, or know someone who should, email Lang Hornthal.