Sustainable consumerism isn't just about shopping at the neighborhood tailgate market. It involves every part of our lives. Including buying furnishings made from locally-grown wood. Root Cause is a regional initiative to raise awareness of the local forest products industry among responsible consumers.
The need to utilize the many skills and products that we make in our backyard is greater than ever. Ever-rising fuel prices add dollars to everything that is made, and the environmental and societal costs of selling and shipping our locally harvested trees to overseas companies to be turned into wood furnishings that are turned around and sold back to us are unnecessary burdens. Buying local keeps money in Western North Carolina and is the truest way to create and sustain jobs for an improved, more sustainable economy.